Client: Bridgit
Creative Direction/Brand Design and Art Direction: Marqui Dixon and Andra Latiu
Role: Motion Design, Animation
Creative Direction/Brand Design and Art Direction: Marqui Dixon and Andra Latiu
Role: Motion Design, Animation
As part of the team responsible for the launch of the new Bridgit branding, I collaborated with Andra Latiu and Marqui Dixon to bring their vision to life. As a motion designer, I worked closely with Andra to create a dynamic and visually appealing animation of their logo that effectively conveyed the values and vision of the company and their people. Bridgit, a construction tech and software company based in Kitchener, Ontario, was thrilled with the end result, which perfectly captured their unique brand identity.
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/df4e6377-010f-45ef-ad41-89eacec170ef_rw_1200.gif?h=a6b5e763a5413109111da046e9c48598)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/f07e0df2-d4c4-4d69-bedd-55403abce939_rw_1200.gif?h=3b4a90771133fb6b3614c32c32c3fdb8)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/34ce3ba3-d7fe-481b-99e2-3653934134e7_rw_1200.gif?h=9b31df1f6055fbf318b8c6a07286e841)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/d540664c-f0d4-41c5-8248-d412bf059312_rw_1200.gif?h=e8e3ff24d4a0a38a3ed6469b5ef65511)
As part of the Bridgit rebrand, I was tasked with creating a fluid gradient for their website background that embodied the company's values of flexibility, diversity, and constant change. Using fractal noises and blur effects in After Effects, I was able to achieve a gradient with both blurry and sharp edges. Through the use of adjustment layers, mattes, and crushing the black values with a Levels effect, I was able to strike the perfect balance between soft and hard edges, resulting in a stunning visual element that perfectly captured Bridgit's brand identity. Ultimately, we ended up using a different solution that incorporated the gradients from the brand, but the process was still a fun and valuable learning experience.
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/a458574b-d2b0-4d15-9ff3-25aecb5bd81a_rw_600.gif?h=f2f6e1688e6aa753f9b6b4d8b7e5f4a7)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/7ebb3129-6f24-4e92-8fda-b6d4cb96cabf_rw_600.gif?h=b405a6f803dd6a1f80692923c6eed3d6)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/7603f9d9-8a2b-4220-a832-632ce81ebdde_rw_600.gif?h=cc2a9c4f56b91d66daa7abf61ad199c2)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/ad6d0d88-d8ae-4fc6-865b-b322ab234dd7_rw_600.gif?h=31d0991c64985802ac01b869158bb11f)
As part of the Bridgit rebrand, I collaborated with their creative team to produce an animated launch video that introduced their brand and mission to employees and stakeholders.