Agency: Bell Media
Creative Director: Mike Stanley

BellMedia Producer: Phil Du Plessis
Role: Art Direction, Motion Design
New Eden is a Crave original series about a true crime parody that takes place in 1977 when Katherine Wrifield and Grace Lee create a cult that quickly devolves into a complex vicious circle of drug addled, murder and esotericism. BellMedia needed to promote the show with a short teaser in which I led the design exploration and animation.
Some behind the scenes photos used to create a dark atmosphere in the inserts. The idea was to convey the leading themes of the show.
Photos are property of BellMedia and are subject to copyright.

Some of the initial design exploration for the inserts and end page in the initial stages of creative.
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