Agency: Bell Media
Creative Director: Mike Stanley
BellMedia Producer: Phil Du Plessis
Role: Art Direction, Motion Design
Creative Director: Mike Stanley
BellMedia Producer: Phil Du Plessis
Role: Art Direction, Motion Design
New Eden is a Crave original series about a true crime parody that takes place in 1977 when Katherine Wrifield and Grace Lee create a cult that quickly devolves into a complex vicious circle of drug addled, murder and esotericism. BellMedia needed to promote the show with a short teaser in which I led the design exploration and animation.
Some behind the scenes photos used to create a dark atmosphere in the inserts. The idea was to convey the leading themes of the show.
Photos are property of BellMedia and are subject to copyright.
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/b86f1758-4768-425c-930a-3ec56f04705c_rw_3840.jpg?h=69136e8c31744830b37f58a8f4bbadc7)
Some of the initial design exploration for the inserts and end page in the initial stages of creative.
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/0c24dba0-c0f4-42d4-9a91-1b4739990052_rw_1920.jpg?h=54b4dec34f442788c434bed3ff057e27)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/3b1676ed-0fb4-42c1-b71c-f6f5a677746b_rw_1920.jpg?h=2dcf9b2c0e8ff7fec02ed7764c7b1bb1)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/08060a9a-2e80-4945-8b9b-3b2eca746a59_rw_1920.jpg?h=783fe4bfa1b5e99e81d7d49f57626111)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/ef765809-18f2-44f1-92cd-c15ce5099d5e_rw_1920.jpg?h=6189d8e2c31e3c2b16c386c75b673b5e)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/3be7f682-ad18-42e8-8982-a684044f6b13_rw_1920.jpg?h=f9a68ac08736c525e11cde684ab04c9f)
![](https://cdn.myportfolio.com/912fff77169c98e4d83d7646c4925ae6/000a69e5-39af-42d0-b9e1-af14dd5d6c22_rw_1920.jpg?h=9d8cf3cf407b6aa32da6855565f409c2)