Brand: Sportsnet
Creative Direction: Bart Sciana, Luis Torres.
Role: Motion Design & Animation.
Creative Direction: Bart Sciana, Luis Torres.
Role: Motion Design & Animation.
The NBA season 24/25 was coming to Sportsnet, and their marketing department decided to promote it with a series of Toronto Raptors promos. This was one of the promos that aired on broadcast, as well as across multiple DOOH screens and other media. We worked on this promo with another motion designer and collaborated with the designers at Sportsnet to bring it to life under a tight one-week deadline that required multiple versions.
Since the promo required multiple formats, we decided to work on a square format so we could easily adapt backgrounds and design elements depending on the final output.
This initial animation test helped set the tone for the promo. Since we were only using photos, we wanted to use a collage to make the promo more dynamic.
These are some initial styleframes I had the opportunity to design for the promo. Although the final version went in a different direction, it was still a great opportunity to flex my creativity and propose these frames.
